Wool fibre is like a coiled spring and this gives wool its ability to both stretch and compress before bouncing back to its original shape making a wool carpet so resilient and resists flattening. This is one reason why wool carpets are preferred by airports, hotels and other commercial installations for their flooring – it makes good business sense for them and it is just the same for your family home.
Wool is easy to clean. It has a protective outer membrane which repels water like a raindrop off a duck`s back. Wool also resists staining because the membrane locks out liquid longer giving you plenty of time to mop up spills.
Wool is one of nature’s gifts; we have raised sheep for thousands of years and wool is a wonderful natural resource which has been used sustainably by man throughout the ages. It bio-degrades and composts easily, enriching soil for plant life.
Wool is naturally fire resistant because the composition of the fibre requires more oxygen to sustain a flame than is present in our atmosphere – this means if you drop a match or a lit cigarette on a wool carpet, it would smoulder for a while and then the flame would extinguish. A great safety feature for wool carpets.
Wool has the amazing ability to “breathe” with the atmosphere, regulating moisture in the air and keeping it comfortable. It also acts as a filter by absorbing many organic compounds in modern household atmospheres, binding them permanently to the fibre and away from the air we breathe.